he “Buyers Journey” is something we cannot rattle home enough. It is the oblong shaped process that customers take to buying your product or service. Similar to the path you’ve taken to success, it is not a straight line. And unfortunately for us business owners, some customers take longer to make decisions than we would like. That being said, our answer to your question doesn’t have one clear point. It does not have a statistic for it is immeasurable. If I ask some of my clients if they have received leads from their Instagram page, the often answer is “yea sure, a few you hear and there”. In fact, I’ve actually been at one of their offices when a lead came through, which didn’t really bode well for that particular client’s tracking efforts 😄. But those small number of leads is not the reason why our Social Media Graphics program has value. It is NOT a lead generation product! Once you understand the holistic model that is the online representation of your business, our social media program will make that much more sense to you. Take advantage of our custom graphics team. Communicate to us your offers, promotions and introspective insights about what makes your business or practice different and better than the competition. Study your competition! Realize that you are getting silently judged by customers even when they are in your waiting room prior to a free consultation. What better way than to warm up the sale with a clean and informative social media management program utilizing hipeDIGITAL’s custom graphics team.