HAT IS PROGRAMMATIC ADVERTISING?

To put it quite simply, it is fancy industry jargon for advanced audience targeting. (To be honest, its kinda of nauseating 😄). With the amount of data given out by web browsers (Google Chrome, Safari, Mozilla, etc.) both on your laptop and cellphone, ad exchanges are able to work with display networks to put relevant messages in front of the right people.

That’s where we come into play.  hipeDIGITAL  works with ad exchanges such as the Google Display Network (GDN) and creates beautiful visual displays in order to drive relevant, in-market traffic directly to your business’ website. Audience segments are limitless. Between income, interests, gender and buying behaviors you are just touching the tip of the iceberg as far as how to get your message in front of your ideal customer.

You ever go shopping for something on the internet only to have it follow you around for the next few weeks? Yes, we are pretty sure you have and it’s really quite clever. While buyer’s remorse is a real thing and commonly talked about, people tend to forget about the importance of NON-BUYERS REMORSE. What do we mean by that? Thought you’d never ask!!! 😁😁😁

Non-Buyers remorse is the process that takes place when a shopper wants a product or service, has done the research on it and has all but made the purchase. This potential customer may have even gotten to the checkout page on your website. And then something happens. We may not know why(It can be 1 out of a hundred million possibilities), but for whatever reason, that shopping cart that is full of products and revenue for your business is abandoned. This is a great example of when re-targeting is really a non-negotiable strategy. When you are aware of the customer’s buying cycle, also referred to as “The buyers journey”, there is much clarity when discussing why this occurs. That being said, we know it takes X amount of dollars to get a customer to your website. It usually takes a fraction of that to get them to return. hipeDIGITAL. specializes in building multi-faceted re-targeting campaigns to bring back visitors who have already visited your website but for whatever reason, failed to convert into a lead or customer.