miami web design company


clean, professional wordpress websites… with a little bit of style 😉

Looking for a new website? At hipeDIGITAL, we specialize in building custom WordPress websites from the ground up. Our designers are take your business seriously and put their creative talents forward with pride. Your website is what we’d like to call your digital handshake. It’s the first thing people see about your business when they get online and you know what people say about first impressions. Furthermore, hipeDIGITAL pays extra care to ensure that visitors getting to your website convert into customers. Our Conversion Rate Optimization (CRO)  team lays your site out in an intuitive manner using proven methods taken from countless case studies in order convert a visitor into the phone call or form fill you are looking for.
You may be ready to launch an SEO program but you’re stuck with a Square Space, Wix or even an old Joomla site. If that’s the case, you’re probably wondering, why do I need an entirely new website? To keep it simple, the WordPress platform comes equipped with an infrastructure these other content management systems (CMS) or platforms simply do not have. From the way files and images are stored internally, to how sitemaps are created, page structure and everything in between, WordPress remains the industry standard amongst expert Search Engine Optimizers (SEO’s).

why wordpress?

wordpress WEBSITE DESIGN AT IT’S finest

conversion rate optimization


There’s a lot that goes into a visitor turning into a client. It’s based mostly on 2 things: Trust and credibility. Websites that develop those two things are a step of ahead of their competition when it comes to customer acquisition. “So how do I build trust and credibility online?” you might be asking. Well, first and foremost, have a beautiful, clean and professional looking website would be the first step. Next, you’d like to make sure your message is clear and concise so that the user knows exactly what it is you do and what it is you are offering – as quickly as possible. Lastly, you want to have some semblance of SOCIAL PROOF letting the customer know you’ve done business before and have experience pleasing your customers.


This holds more clout than most business owners can imagine. SOCIAL PROOF comes in many forms some being Google, Facebook and Yelp reviews. There are also very credible alternative platforms such as Trust Pilot that have credible vetting systems as opposed to some of the counterparts. Another form of great social proof that holds a lot of weight are likes and comments on your social media posts. The best type of social proof though are VIDEO TESTIMONIALS.  Video testimonials show a couple of things. Firstly, you see that the reviews are credible and that they are real. Videos are more tangible than Google reviews that very commonly come with little to know comments – they are just words on paper. Video testimonials bring your review to life and show that the client was so pleased, they took the time out to make you the video testimonial  that you asked for. Time is everyone’s hottest commodity and people seldom waste it on things they don’t believe in or that don’t deserve their attention. DO get video testimonials! Stockpile them on your YouTube channel they can then be distributed on all of your social media outlets including – you guessed it – your WordPress website.


  1. USER-FRIENDLY: WordPress is designed to be user-friendly, even for those with limited technical skills. With a simple and intuitive interface, users can easily navigate through the backend to make changes to their website.
  2. FLEXIBLE: WordPress is highly flexible and can be customized to suit individual needs. With thousands of plugins and themes available, users can easily modify their website to meet specific requirements.
  3. SEO-FRIENDLY: WordPress is optimized for search engines, making it easier to rank in search results. It has several built-in features, such as optimized permalinks, that can help improve SEO.
  4. EASY TO MAINTAIN: WordPress makes it easy to keep your website up-to-date with regular updates and security patches. Users can easily manage and maintain their website without the need for technical expertise.
  5. MOBILE RESPONSIVE: Most WordPress themes are designed to be mobile-responsive, ensuring that your website looks great on any device.
  6. COST-EFFECTIVE: WordPress is a cost-effective option for building a website, with many free plugins and themes available. Users can build a website with a professional look without breaking the bank.
  7. SCALABLE: WordPress can be easily scaled to accommodate growing businesses or websites. It can handle large amounts of traffic and can be expanded with additional functionality as needed.
  8. COMMUNITY SUPPORT: WordPress has a large community of users and developers, who can provide support and help troubleshoot any issues.
  9. EASY CONTENT MANAGEMENT: WordPress is designed for easy content management, with features such as a visual editor and drag-and-drop interface. This makes it easy for users to update their website and add new content.
  10. MULTILINGUAL SUPPORT: WordPress supports multiple languages, making it easy for businesses and organizations to reach a global audience. With built-in translation tools and plugins, users can easily create a multilingual website.


We'll build you a beautifully branded website on the web's most SEO-Friendly platform.
Our hyper-targeted display technology allows us to capture your most ideal client with pinpoint accuracy on their mobile device or even in their own homes.
Need phone calls yesterday? Turn on an SEM campaign with us and get your business found right away.
We'll defog the world of Search Engine Optimization and go through all the necessary steps it takes for your business to rank accordingly.
SBO? Yes, Search Box Optimization. This unique solution is the perfect fit for clients who have high ticket items and want to bypass the competitive world of Pay-Per-Click advertising, don't have time to wait for SEO, or simply want to dominate all facets of search.
Our 'Social Meds' include everything from traditional postings, to real fan acquisition, shout outs and our viral video guarantee.
Need a video that you would love to have have go viral?! Our team has broken down YouTube and Instagram's algorithm and can make that happen.
Our data uses both demographics and behavioral patterns to determine users that are in-market for your product or service so you can target them right in their inbox.
Whether you you need a new logo, assistance with your branding, or graphics for your Social Media campaign.. You've come to the right place.
Whether you want to more effectively retarget your clientele or create a rewards program, text message marketing may be the right solution for you.
Our WiFi routers can compile email lists, grow your Facebook audience and reward your shoppers just for being on the premises.
Whether your shooting a music festival, need drone footage or want a simple marketing video for your social media page, we have just the thing for you.


Just like everything else in life, there is a pro and a con. The WordPress platform is no different. Below goes over some of the difficulties and disadvantages one might come across when working with WordPress. Although it is far from perfect, and there are still a slew of features we desire WordPress to have, it is still our platform of choice and has seen a vast number of improvements over it’s history.

  1. LEARNING CURVE: While WordPress is designed to be user-friendly, it still has a learning curve, particularly for those who are new to web design or development. Users may need to invest some time in learning how to use WordPress and its various features. Or you can just hire hipeDIGITAL 😉
  2. WEBSITE SPEED: WordPress websites can sometimes suffer from slow load times, particularly if they are not optimized properly. This can be a particular issue for websites with a large amount of content or complex functionality. At hipeDIGITAL, we’ve gotten site speed and performance down to a science. Rest assured a WordPress website built at hipe will pass GT Metrix and Google Page Speed performance tests .
  3. PLUGIN CONFLICTS: With so many plugins available for WordPress, there is a risk of conflicts between them, which can cause issues on your website. This one used to make us pull the hairs out of our heads hahaha. Lucky for you, over 10 years experience in Web Dev has allowed us to streamline our website designprocess and avoid plugins that cause conflicts, dysfunction and crashes on your website.
  4. SECURITY VULNERABILITIES: Because WordPress is such a widely-used platform, it can be a target for hackers and cyber attacks. It’s important to keep WordPress up-to-date and use best practices for website security. That being said, no one is immune to cyberattacks. Products like Sucuri and solid hosting services such as Siteground can keep your sites safe from even the most advanced hackers and cyber attacks :).
  5. UPDATES AND COMPATIBILITY ISSUES: Updates to WordPress and its plugins can sometimes cause compatibility issues or conflicts with other software, which can require additional time and resources to fix.
  6. CUSTOMIZATION LIMITATIONS: While WordPress is flexible and customizable, there may be limitations to what you can achieve with certain themes or plugins, particularly if you do not have the technical skills to make more advanced customizations. The WordPress Web Design experts at hipeDIGITAL have the CSS, Web Dev and custom styling experience to repurpose or mimick anything you see on the internet.
  7. THEME CUSTOMIZATION ISSUES: Some WordPress themes can be difficult to customize, particularly if they do not offer a drag-and-drop interface or visual editor. That is true, that’s why we stay away from them 😆. Sometimes we inherit websites that are a total nightmare, but that’s our problem – not yours.
  8. TECHNICAL SUPPORT: While there is a large community of WordPress users and developers, technical support can be limited or inconsistent, particularly for free plugins or themes.
  9. WEBSITE MAINTENANCE: WordPress websites require regular maintenance to ensure they are up-to-date and functioning properly. This can require additional time and resources to manage.
  10. DATA PRIVACY: With the increasing importance of data privacy, particularly with the introduction of GDPR and other privacy regulations, it’s important to ensure that your WordPress website is compliant and secure. This can require additional effort and resources to maintain.

With all that said, WordPress is still our platform of choice and his head and shoulders over Squarespace, Wix and Shopify sites.  Concurrently, those platforms are quickly making improvements and have advantages for their own niche audiences.

website design FAQ

WordPress is a free and open-source content management system (CMS) that allows you to create and manage websites.

WordPress themes are pre-designed templates that you can use to change the appearance and layout of your website.

Not much really. Posts are typically used for blog content and are displayed in reverse chronological order, while pages are used for static content like an “About Us” page or a “Contact Us” page. The only difference is how the pages are organized and able to be featured using different elements / widgets on the website. Whether a page is a category, page, post or product has no bearing on it’s ability to rank on a search engine. That being said, most themes will apply different templates and page layouts to each type of page mentioned above.

You can optimize your WordPress site for search engines by using an SEO plugin like Yoast or Rankmath. Also, by creating high-quality content, and optimizing your site’s speed and performance are just the first steps to ranking your wordpress website. Why not just hire a Miami SEO Company to do the job? We might know of one 😉

Tags and categories are taxonomies in WordPress that you can use to organize your content and make it easier to find.

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