Looking for a new website? At hipeDIGITAL, we specialize in building custom WordPress websites from the ground up. Our designers are take your business seriously and put their creative talents forward with pride. Your website is what we’d like to call your digital handshake. It’s the first thing people see about your business when they get online and you know what people say about first impressions. Furthermore, hipeDIGITAL pays extra care to ensure that visitors getting to your website convert into customers. Our Conversion Rate Optimization (CRO)  team lays your site out in an intuitive manner using proven methods taken from countless case studies in order convert a visitor into the phone call or form fill you are looking for.

There’s a lot that goes into a visitor turning into a client. It’s based mostly on 2 things: Trust and credibility. Websites that develop those two things are a step of ahead of their competition when it comes to customer acquisition. “So how do I build trust and credibility online?” you might be asking. Well, first and foremost, have a beautiful, clean and professional looking website would be the first step. Next, you’d like to make sure your message is clear and concise so that the user knows exactly what it is you do and what it is you are offering – as quickly as possible. Lastly, you want to have some semblance of SOCIAL PROOF letting the customer know you’ve done business before and have experience pleasing your customers.

This holds more clout than most business owners can imagine. SOCIAL PROOF comes in many forms some being Google, Facebook and Yelp reviews. There are also very credible alternative platforms such as Trust Pilot that have credible vetting systems as opposed to some of the counterparts. Another form of great social proof that holds a lot of weight are likes and comments on your social media posts. The best type of social proof though are VIDEO TESTIMONIALS.  Video testimonials show a couple of things. Firstly, you see that the reviews are credible and that they are real. Videos are more tangible than Google reviews that very commonly come with little to know comments – they are just words on paper. Video testimonials bring your review to life and show that the client was so pleased, they took the time out to make you the video testimonial  that you asked for. Time is everyone’s hottest commodity and people seldom waste it on things they don’t believe in or that don’t deserve their attention. DO get video testimonials! Stockpile them on your YouTube channel they can then be distributed on all of your social media outlets including – you guessed it – your WordPress website.