programmatic display ads

BANNER ADS

DISPLAY ADVERTISING AT IT’S FINEST

programmatic display advertising miami
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hen you have a product or service, there are tons of ways to get it out to the public. The question is which ways will be the most efficient and cost effective for your business. Yes grass roots campaigns and direct mail still work today. So do Google and Facebook Ads. What makes or breaks most campaigns is how they are supplemented. In the digital age we can track how much it costs to get a customer to your website. That being said, why continue paying a premium when you can tap into a variety of sources? At hipeDIGITAL, we know how to build 360° marketing campaigns – this means pulling traffic from a number of different oases. This is where banner ads come into play. That being said, it’s not the banner ad but the marketing  strategy behind it that makes all the difference.
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WHAT IS PROGRAMMATIC ADVERTISING?

To put it quite simply, it is fancy industry jargon for advanced audience targeting. (To be honest, its kinda of nauseating 😄). With the amount of data given out by web browsers (Google Chrome, Safari, Mozilla, etc.) both on your laptop and cellphone, ad exchanges are able to work with display networks to put relevant messages in front of the right people.

That’s where we come into play.  hipeDIGITAL  works with ad exchanges such as the Google Display Network (GDN) and creates beautiful visual displays in order to drive relevant, in-market traffic directly to your business’ website. Audience segments are limitless. Between income, interests, gender and buying behaviors you are just touching the tip of the iceberg as far as how to get your message in front of your ideal customer.

PROGRAMMATIC DISPLAY ADVERTISING MIAMI

Custom Audience Targeting

RETARGETING VIDEO & DISPLAY ADVERTISING

GET BACK HERE!

You ever go shopping for something on the internet only to have it follow you around for the next few weeks? Yes, we are pretty sure you have and it’s really quite clever. While buyer’s remorse is a real thing and commonly talked about, people tend to forget about the importance of NON-BUYERS REMORSE. What do we mean by that? Thought you’d never ask!!! 😁😁😁

Non-Buyers remorse is the process that takes place when a shopper wants a product or service, has done the research on it and has all but made the purchase. This potential customer may have even gotten to the checkout page on your website. And then something happens. We may not know why(It can be 1 out of a hundred million possibilities), but for whatever reason, that shopping cart that is full of products and revenue for your business is abandoned. This is a great example of when re-targeting is really a non-negotiable strategy. When you are aware of the customer’s buying cycle, also referred to as “The buyers journey”, there is much clarity when discussing why this occurs. That being said, we know it takes X amount of dollars to get a customer to your website. It usually takes a fraction of that to get them to return. hipeDIGITAL. specializes in building multi-faceted re-targeting campaigns to bring back visitors who have already visited your website but for whatever reason, failed to convert into a lead or customer.

PROGRAMMATIC ADVERTISING FAQ

how does programmatic advertising work?What is programmatic advertising?

Programmatic advertising is the use of technology to automate the buying, selling, and targeting of digital advertising. It allows advertisers to target specific audiences with relevant ads, based on their behavior, interests, and other data.

How does programmatic advertising work?

Programmatic advertising uses algorithms to analyze data on a real-time basis, making automated decisions on which ads to serve to which users. Advertisers use demand-side platforms (DSPs) to buy ads and supply-side platforms (SSPs) to sell ads, while ad exchanges connect the two and enable real-time bidding.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, including increased efficiency and cost-effectiveness, better targeting and personalization, real-time optimization and data analysis, and more transparency and control over ad campaigns.

What are the different types of programmatic advertising?

There are several types of programmatic advertising, including real-time bidding (RTB), programmatic direct, private marketplace (PMP), and preferred deals. RTB is the most common type, where advertisers bid in real-time for ad inventory on an ad exchange.

What are the challenges of programmatic advertising?

Some of the challenges of programmatic advertising include ad fraud, brand safety concerns, lack of transparency in the ad tech ecosystem, and the need for skilled staff to manage and optimize ad campaigns.

How can I ensure the success of my programmatic advertising campaigns?

To ensure the success of your programmatic advertising campaigns, you should focus on targeting the right audience, creating high-quality and engaging ads, optimizing your campaigns in real-time based on data analysis, and monitoring your ad performance to identify any issues or areas for improvement. It’s also important to work with a trusted and experienced ad tech partner and stay up-to-date on the latest industry developments and best practices.

hipeSOLUTIONS

WEB DESIGN
We'll build you a beautifully branded website on the web's most SEO-Friendly platform.
DISPLAY
Our hyper-targeted display technology allows us to capture your most ideal client with pinpoint accuracy on their mobile device or even in their own homes.
SEM
Need phone calls yesterday? Turn on an SEM campaign with us and get your business found right away.
SEO
We'll defog the world of Search Engine Optimization and go through all the necessary steps it takes for your business to rank accordingly.
SBO
SBO? Yes, Search Box Optimization. This unique solution is the perfect fit for clients who have high ticket items and want to bypass the competitive world of Pay-Per-Click advertising, don't have time to wait for SEO, or simply want to dominate all facets of search.
SOCIAL MEDIA
Our 'Social Meds' include everything from traditional postings, to real fan acquisition, shout outs and our viral video guarantee.
VIRAL VIDEOS
Need a video that you would love to have have go viral?! Our team has broken down YouTube and Instagram's algorithm and can make that happen.
E-MAIL
Our data uses both demographics and behavioral patterns to determine users that are in-market for your product or service so you can target them right in their inbox.
GRAPHIC DESIGN
Whether you you need a new logo, assistance with your branding, or graphics for your Social Media campaign.. You've come to the right place.
TEXT MESSAGING
Whether you want to more effectively retarget your clientele or create a rewards program, text message marketing may be the right solution for you.
WiFi ROUTERS
Our WiFi routers can compile email lists, grow your Facebook audience and reward your shoppers just for being on the premises.
VIDEO PRODUCTION
Whether your shooting a music festival, need drone footage or want a simple marketing video for your social media page, we have just the thing for you.