DISPLAY ADVERTISING AT IT’S FINEST
WHAT IS PROGRAMMATIC ADVERTISING?
To put it quite simply, it is fancy industry jargon for advanced audience targeting. (To be honest, its kinda of nauseating 😄). With the amount of data given out by web browsers (Google Chrome, Safari, Mozilla, etc.) both on your laptop and cellphone, ad exchanges are able to work with display networks to put relevant messages in front of the right people.
That’s where we come into play. hipeDIGITAL works with ad exchanges such as the Google Display Network (GDN) and creates beautiful visual displays in order to drive relevant, in-market traffic directly to your business’ website. Audience segments are limitless. Between income, interests, gender and buying behaviors you are just touching the tip of the iceberg as far as how to get your message in front of your ideal customer.
PROGRAMMATIC DISPLAY ADVERTISING MIAMI
Custom Audience Targeting
RETARGETING VIDEO & DISPLAY ADVERTISING
GET BACK HERE!
You ever go shopping for something on the internet only to have it follow you around for the next few weeks? Yes, we are pretty sure you have and it’s really quite clever. While buyer’s remorse is a real thing and commonly talked about, people tend to forget about the importance of NON-BUYERS REMORSE. What do we mean by that? Thought you’d never ask!!! 😁😁😁
Non-Buyers remorse is the process that takes place when a shopper wants a product or service, has done the research on it and has all but made the purchase. This potential customer may have even gotten to the checkout page on your website. And then something happens. We may not know why(It can be 1 out of a hundred million possibilities), but for whatever reason, that shopping cart that is full of products and revenue for your business is abandoned. This is a great example of when re-targeting is really a non-negotiable strategy. When you are aware of the customer’s buying cycle, also referred to as “The buyers journey”, there is much clarity when discussing why this occurs. That being said, we know it takes X amount of dollars to get a customer to your website. It usually takes a fraction of that to get them to return. hipeDIGITAL. specializes in building multi-faceted re-targeting campaigns to bring back visitors who have already visited your website but for whatever reason, failed to convert into a lead or customer.
PROGRAMMATIC ADVERTISING FAQ
What is programmatic advertising?
Programmatic advertising is the use of technology to automate the buying, selling, and targeting of digital advertising. It allows advertisers to target specific audiences with relevant ads, based on their behavior, interests, and other data.
How does programmatic advertising work?
Programmatic advertising uses algorithms to analyze data on a real-time basis, making automated decisions on which ads to serve to which users. Advertisers use demand-side platforms (DSPs) to buy ads and supply-side platforms (SSPs) to sell ads, while ad exchanges connect the two and enable real-time bidding.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, including increased efficiency and cost-effectiveness, better targeting and personalization, real-time optimization and data analysis, and more transparency and control over ad campaigns.
What are the different types of programmatic advertising?
There are several types of programmatic advertising, including real-time bidding (RTB), programmatic direct, private marketplace (PMP), and preferred deals. RTB is the most common type, where advertisers bid in real-time for ad inventory on an ad exchange.
What are the challenges of programmatic advertising?
Some of the challenges of programmatic advertising include ad fraud, brand safety concerns, lack of transparency in the ad tech ecosystem, and the need for skilled staff to manage and optimize ad campaigns.
How can I ensure the success of my programmatic advertising campaigns?
To ensure the success of your programmatic advertising campaigns, you should focus on targeting the right audience, creating high-quality and engaging ads, optimizing your campaigns in real-time based on data analysis, and monitoring your ad performance to identify any issues or areas for improvement. It’s also important to work with a trusted and experienced ad tech partner and stay up-to-date on the latest industry developments and best practices.