WHAT IS SEARCH ENGINE MARKETING?
GOOGLE ADWORDS & PAY-PER-CLICK ADVERTISING (PPC)
WHAT MAKES SEM AND GOOGLE ADS SO EFFECTIVE?
- What makes you different?
- Why should they buy from you?
- What are you willing to offer so that paid traffic successfully converts into paying customers?
These are all questions we are our clients PRIOR to launching an enhanced Search Engine Marketing campaign. This way, your campaign is optimized to the correct audience. We then further tweak your campaign daily curating it to audience demographics such as income, gender and other settings. Furthermore, we are able to set negative keywords to keep the wrong type of traffic from entering your campaign and draining your budget.
RETARGETING ON THE GDN, FACEBOOK AND OTHER DISPLAY NETWORKS
As your internet marketing specialists, we make sure that your Search Engine Marketing campaign is supplemented on the most prominent display networks in the most efficient and strategized manner. Whether it be The Google Display Network (GDN), Facebook, Outbrain, Taboola or any other of the countless exchanges, our ad experts will make sure to retarget your audience and captivate them with the right message, to the right person, at the right time 🔥🔥🔥
search engine marketing & retargeting
RETARGET YOUR VISITORS FOR A FRACTION OF THE PRICE
WHAT IS THE DIFFERENCE BETWEEN SEO & SEM?
Search engine marketing (SEM) is a type of online marketing that involves promoting a website or business by increasing its visibility in search engine results pages (SERPs). SEM involves using various techniques to improve a website’s ranking in search results, with the ultimate goal of driving more traffic to the website and generating more leads or sales.
THERE ARE TWO MAIN TYPES OF SEARCH ENGINE MARKETING
Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main types of Search Engine Marketing tools. They are also known and commonly reffered to as Organic Vs. Paid ads. For argument sake, hipeDIGITAL believes that SEM is synonymous with Paid ads.
ORGANIC SEARCH ENGINE MARKETING
SEO involves optimizing a website to improve its organic ranking in search results. This can involve optimizing website content, improving website structure, and building backlinks to the website. By improving a website’s SEO, businesses can improve their visibility in search results and drive more organic traffic to their website. To learn more about Search Engine Optimization, please visit our SEO page 😀
PAID SEARCH ENGINE MARKETING
PPC advertising involves paying for advertising space in search engine results pages. This can involve creating ads that appear at the top of search results, or placing ads on other websites that are part of the search engine’s advertising network. With PPC advertising, businesses pay for each click on their ad, with the goal of driving targeted traffic to their website and generating leads or sales.
Overall, SEM is an effective way for businesses to increase their online visibility and drive more traffic to their website. By combining SEO and PPC techniques, businesses can improve their chances of being found by potential customers and ultimately achieve their marketing goals.
SEARCH ENGINE MARKETING FAQ
WHAT IS PAID SEARCH ENGINE MARKETING?
Paid search engine marketing (SEM) is a form of online advertising that involves placing ads in search engine results pages (SERPs) to drive traffic to a website or landing page. With paid SEM, businesses pay for each click on their ads, with the goal of driving targeted traffic to their website and generating leads or sales.
WHAT ARE SOME COMMON PAID SEM PLATFORMS?
Some common paid SEM platforms include Google Ads, Microsoft Advertising, and Yahoo Gemini. These platforms allow businesses to create and manage their SEM campaigns, including keyword targeting, ad placement, and bid management.
HOW DOES PAID SEM DIFFER FROM SEO?
Paid SEM differs from search engine optimization (SEO) in that it involves paying for advertising space in search engine results pages, rather than optimizing a website to improve its organic ranking in search results. With paid SEM, businesses can achieve a higher visibility in search results more quickly, but they must pay for each click on their ads.
WHAT ARE SOME BENEFITS OF PAID SEM?
Some benefits of paid SEM include:
- Targeted traffic: With paid SEM, businesses can target specific keywords and demographics to ensure that their ads are seen by the right audience.
- Fast results: Paid SEM can lead to more immediate results than SEO, which can take longer to show results.
- Measurable results: Paid SEM platforms provide detailed analytics and reporting tools, allowing businesses to track the performance of their ads and make data-driven decisions.
HOW DO I CREATE A PAID SEM CAMPAIGN?
To create a paid SEM campaign, businesses must choose a platform (such as Google Ads), create an account, select relevant keywords, write ad copy, and set a budget and bid amount. They must then monitor and adjust their campaigns based on performance.
HOW DO I TARGET KEYWORDS WITH PAID SEM?
To target keywords with paid SEM, businesses must research relevant keywords and select those that are likely to drive the most targeted traffic. They can use keyword research tools to identify popular and relevant keywords, and they can use negative keywords to exclude irrelevant traffic.
HOW DO I WRITE EFFECTIVE AD COPY FOR PAID SEM?
To write effective ad copy for paid SEM, businesses should focus on clear and concise messaging that highlights the benefits of their product or service. They should also include a clear call-to-action that encourages users to click on the ad.
HOW DO I SET A BUDGET FOR PAID SEM?
To set a budget for paid SEM, businesses must determine how much they are willing to spend on each click, and how much they want to spend overall. They can then set a daily or monthly budget that reflects these goals.
HOW DO I MEASURE THE PERFORMANCE OF MY PAID SEM CAMPAIGNS?
To measure the performance of paid SEM campaigns, businesses can use analytics and reporting tools provided by the platform. They can track metrics such as click-through rates, conversion rates, and cost-per-click, and adjust their campaigns based on this data.
HOW DO I OPTIMIZE MY PAID SEM CAMPAIGNS?
To optimize paid SEM campaigns, businesses must continuously monitor and adjust their campaigns based on performance data. This can involve adjusting bid amounts, targeting new keywords, testing different ad copy, and optimizing landing pages. By making data-driven decisions, businesses can improve the performance of their paid SEM campaigns and achieve better ROI.