WHAT IS SEARCH ENGINE MARKETING?

GOOGLE ADWORDS & PAY-PER-CLICK ADVERTISING (PPC)

The internet is a vast universe in that there are many ways to get clients and exposure. That being said, one of the most proven ways to generate quality leads for your business is through SEARCH ENGINE MARKETING, (also known as SEM. With SEM, you are able to position your business in the prime real estate of where people go to look for your goods and services. Where do people go to look for goods and services? Well the short answer to that, is Google. With a properly optimized Google Adwords PPC campaign, hipeDIGITAL can increase traffic to your business’ website.

WHAT MAKES SEM AND GOOGLE ADS SO EFFECTIVE?

SEM allows us to position your business in front of your customers while at the peak of their curiosity. This gives you the opportunity to deliver the right information and offer. Before setting up an SEM or Google Ads campaign our team will ask you a variety of questions during your onboarding process

What makes you different?
Why should they buy from you?
What are you willing to offer so that paid traffic successfully converts into paying customers?

These are all questions we are our clients PRIOR to launching an enhanced Search Engine Marketing campaign. This way, your campaign is optimized to the correct audience. We then further tweak your campaign daily curating it to audience demographics such as income, gender and other settings. Furthermore, we are able to set negative keywords to keep the wrong type of traffic from entering your campaign and draining your budget.

In every campaign there is a cost of doing business for getting a visitor to your website. While that cost varies across all platforms and industries, one fact does not change: Retargeting your visitors is an absolute must and can be done for a fraction of the price.

At hipeDIGITAL, we create our SEM campaigns based on the psychology behind the sale of your product or service. More often than not, (especially in transactions with a longer research process) visitors do not convert upon their initial visit to your business or website. It’s now up to us to use our marketing skills to follow that person around the internet and re-target them with a proper message and creative visual. Re-targeting campaigns within your SEM campaigns do a number of things for your customer. The repetition alone not only keeps you top of mind, but also builds credibility and trust as your company – 2 of the biggest pillars correlated to buying decisions.

Knowing how to market and being seen builds trust with the customer because it shows that you are confident in your product! Now take off your CeO hat and put yourself in the buyers shoes. Count how many times you need to see something to make a purchase and you’ll realize how many times re-targeting advertising has worked on you. The answer is countless!

RETARGETING ON THE GDN, FACEBOOK AND OTHER DISPLAY NETWORKS

As your internet marketing specialists, we make sure that your Search Engine Marketing campaign is supplemented on the most prominent display networks in the most efficient and strategized manner. Whether it be The Google Display Network (GDN), Facebook, Outbrain, Taboola or any other of the countless exchanges, our ad experts will make sure to retarget your audience and captivate them with the right message, to the right person, at the right time 🔥🔥🔥

search engine marketing & retargeting

RETARGET YOUR VISITORS FOR A FRACTION OF THE PRICE

hipeSOLUTIONS

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WEB DESIGN

We'll build you a beautifully branded website on the web's most SEO-Friendly platform.

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DISPLAY

Our hyper-targeted display technology allows us to capture your most ideal client with pinpoint accuracy on their mobile device or even in their own homes.

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SEM

Need phone calls yesterday? Turn on an SEM campaign with us and get your business found right away.

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SEO

We'll defog the world of Search Engine Optimization and go through all the necessary steps it takes for your business to rank accordingly.

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SBO

SBO? Yes, Search Box Optimization. This unique solution is the perfect fit for clients who have high ticket items and want to bypass the competitive world of Pay-Per-Click advertising, don't have time to wait for SEO, or simply want to dominate all facets of search.

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SOCIAL MEDIA

Our 'Social Meds' include everything from traditional postings, to real fan acquisition, shout outs and our viral video guarantee.

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VIRAL VIDEOS

Need a video that you would love to have have go viral?! Our team has broken down YouTube and Instagram's algorithm and can make that happen.

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E-MAIL

Our data uses both demographics and behavioral patterns to determine users that are in-market for your product or service so you can target them right in their inbox.

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GRAPHIC DESIGN

Whether you you need a new logo, assistance with your branding, or graphics for your Social Media campaign.. You've come to the right place.

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TEXT MESSAGING

Whether you want to more effectively retarget your clientele or create a rewards program, text message marketing may be the right solution for you.

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WiFi ROUTERS

Our WiFi routers can compile email lists, grow your Facebook audience and reward your shoppers just for being on the premises.

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VIDEO PRODUCTION

Whether your shooting a music festival, need drone footage or want a simple marketing video for your social media page, we have just the thing for you.