Miami Search Engine Marketing - SEM

WHAT IS SEARCH ENGINE MARKETING?

GOOGLE ADWORDS & PAY-PER-CLICK ADVERTISING (PPC)

The internet is a vast universe in that there are many ways to get clients and exposure. That being said, one of the most proven ways to generate quality leads for your business is through SEARCH ENGINE MARKETING, (also known as SEM. With SEM, you are able to position your business in the prime real estate of where people go to look for your goods and services. Where do people go to look for goods and services? Well the short answer to that, is Google. With a properly optimized Google Adwords PPC campaign, hipeDIGITAL can increase traffic to your business’ website.

WHAT MAKES SEM AND GOOGLE ADS SO EFFECTIVE?

SEM allows us to position your business in front of your customers while at the peak of their curiosity. This gives you the opportunity to deliver the right information and offer. Before setting up an SEM or Google Ads campaign our team will ask you a variety of questions during your onboarding process
  • What makes you different?
  • Why should they buy from you?
  • What are you willing to offer so that paid traffic successfully converts into paying customers?

These are all questions we are our clients PRIOR to launching an enhanced Search Engine Marketing campaign. This way, your campaign is optimized to the correct audience. We then further tweak your campaign daily curating it to audience demographics such as income, gender and other settings. Furthermore, we are able to set negative keywords to keep the wrong type of traffic from entering your campaign and draining your budget.

In every campaign there is a cost of doing business for getting a visitor to your website. While that cost varies across all platforms and industries, one fact does not change: Retargeting your visitors is an absolute must and can be done for a fraction of the price.
At hipeDIGITAL, we create our SEM campaigns based on the psychology behind the sale of your product or service. More often than not, (especially in transactions with a longer research process) visitors do not convert upon their initial visit to your business or website. It’s now up to us to use our marketing skills to follow that person around the internet and re-target them with a proper message and creative visual. Re-targeting campaigns within your SEM campaigns do a number of things for your customer. The repetition alone not only keeps you top of mind, but also builds credibility and trust as your company – 2 of the biggest pillars correlated to buying decisions.
Knowing how to market and being seen builds trust with the customer because it shows that you are confident in your product! Now take off your CeO hat and put yourself in the buyers shoes. Count how many times you need to see something to make a purchase and you’ll realize how many times re-targeting advertising has worked on you. The answer is countless!

RETARGETING ON THE GDN, FACEBOOK AND OTHER DISPLAY NETWORKS

As your internet marketing specialists, we make sure that your Search Engine Marketing campaign is supplemented on the most prominent display networks in the most efficient and strategized manner. Whether it be The Google Display Network (GDN), Facebook, Outbrain, Taboola or any other of the countless exchanges, our ad experts will make sure to retarget your audience and captivate them with the right message, to the right person, at the right time πŸ”₯πŸ”₯πŸ”₯

search engine marketing & retargeting

RETARGET YOUR VISITORS FOR A FRACTION OF THE PRICE

WHAT IS THE DIFFERENCE BETWEEN SEO & SEM?

search engine marketing

 

Search engine marketing (SEM) is a type of online marketing that involves promoting a website or business by increasing its visibility in search engine results pages (SERPs). SEM involves using various techniques to improve a website’s ranking in search results, with the ultimate goal of driving more traffic to the website and generating more leads or sales.

THERE ARE TWO MAIN TYPES OF SEARCH ENGINE MARKETING

Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main types of Search Engine Marketing tools. They are also known and commonly reffered to as Organic Vs. Paid ads. For argument sake, hipeDIGITAL believes that SEM is synonymous with Paid ads.

ORGANIC SEARCH ENGINE MARKETING

SEO involves optimizing a website to improve its organic ranking in search results. This can involve optimizing website content, improving website structure, and building backlinks to the website. By improving a website’s SEO, businesses can improve their visibility in search results and drive more organic traffic to their website. To learn more about Search Engine Optimization, please visit our SEO page πŸ˜€

PAID SEARCH ENGINE MARKETING

PPC advertising involves paying for advertising space in search engine results pages. This can involve creating ads that appear at the top of search results, or placing ads on other websites that are part of the search engine’s advertising network. With PPC advertising, businesses pay for each click on their ad, with the goal of driving targeted traffic to their website and generating leads or sales.

Overall, SEM is an effective way for businesses to increase their online visibility and drive more traffic to their website. By combining SEO and PPC techniques, businesses can improve their chances of being found by potential customers and ultimately achieve their marketing goals.

hipeSOLUTIONS

WEB DESIGN
We'll build you a beautifully branded website on the web's most SEO-Friendly platform.
DISPLAY
Our hyper-targeted display technology allows us to capture your most ideal client with pinpoint accuracy on their mobile device or even in their own homes.
SEM
Need phone calls yesterday? Turn on an SEM campaign with us and get your business found right away.
SEO
We'll defog the world of Search Engine Optimization and go through all the necessary steps it takes for your business to rank accordingly.
SBO
SBO? Yes, Search Box Optimization. This unique solution is the perfect fit for clients who have high ticket items and want to bypass the competitive world of Pay-Per-Click advertising, don't have time to wait for SEO, or simply want to dominate all facets of search.
SOCIAL MEDIA
Our 'Social Meds' include everything from traditional postings, to real fan acquisition, shout outs and our viral video guarantee.
VIRAL VIDEOS
Need a video that you would love to have have go viral?! Our team has broken down YouTube and Instagram's algorithm and can make that happen.
E-MAIL
Our data uses both demographics and behavioral patterns to determine users that are in-market for your product or service so you can target them right in their inbox.
GRAPHIC DESIGN
Whether you you need a new logo, assistance with your branding, or graphics for your Social Media campaign.. You've come to the right place.
TEXT MESSAGING
Whether you want to more effectively retarget your clientele or create a rewards program, text message marketing may be the right solution for you.
WiFi ROUTERS
Our WiFi routers can compile email lists, grow your Facebook audience and reward your shoppers just for being on the premises.
VIDEO PRODUCTION
Whether your shooting a music festival, need drone footage or want a simple marketing video for your social media page, we have just the thing for you.

SEARCH ENGINE MARKETING FAQ

WHAT IS PAID SEARCH ENGINE MARKETING?

Paid search engine marketing (SEM) is a form of online advertising that involves placing ads in search engine results pages (SERPs) to drive traffic to a website or landing page. With paid SEM, businesses pay for each click on their ads, with the goal of driving targeted traffic to their website and generating leads or sales.

WHAT ARE SOME COMMON PAID SEM PLATFORMS?

Some common paid SEM platforms include Google Ads, Microsoft Advertising, and Yahoo Gemini. These platforms allow businesses to create and manage their SEM campaigns, including keyword targeting, ad placement, and bid management.

HOW DOES PAID SEM DIFFER FROM SEO?

Paid SEM differs from search engine optimization (SEO) in that it involves paying for advertising space in search engine results pages, rather than optimizing a website to improve its organic ranking in search results. With paid SEM, businesses can achieve a higher visibility in search results more quickly, but they must pay for each click on their ads.

WHAT ARE SOME BENEFITS OF PAID SEM?

Some benefits of paid SEM include:

  • Targeted traffic: With paid SEM, businesses can target specific keywords and demographics to ensure that their ads are seen by the right audience.
  • Fast results: Paid SEM can lead to more immediate results than SEO, which can take longer to show results.
  • Measurable results: Paid SEM platforms provide detailed analytics and reporting tools, allowing businesses to track the performance of their ads and make data-driven decisions.

HOW DO I CREATE A PAID SEM CAMPAIGN?

To create a paid SEM campaign, businesses must choose a platform (such as Google Ads), create an account, select relevant keywords, write ad copy, and set a budget and bid amount. They must then monitor and adjust their campaigns based on performance.

HOW DO I TARGET KEYWORDS WITH PAID SEM?

To target keywords with paid SEM, businesses must research relevant keywords and select those that are likely to drive the most targeted traffic. They can use keyword research tools to identify popular and relevant keywords, and they can use negative keywords to exclude irrelevant traffic.

HOW DO I WRITE EFFECTIVE AD COPY FOR PAID SEM?

To write effective ad copy for paid SEM, businesses should focus on clear and concise messaging that highlights the benefits of their product or service. They should also include a clear call-to-action that encourages users to click on the ad.

HOW DO I SET A BUDGET FOR PAID SEM?

To set a budget for paid SEM, businesses must determine how much they are willing to spend on each click, and how much they want to spend overall. They can then set a daily or monthly budget that reflects these goals.

HOW DO I MEASURE THE PERFORMANCE OF MY PAID SEM CAMPAIGNS?

To measure the performance of paid SEM campaigns, businesses can use analytics and reporting tools provided by the platform. They can track metrics such as click-through rates, conversion rates, and cost-per-click, and adjust their campaigns based on this data.

HOW DO I OPTIMIZE MY PAID SEM CAMPAIGNS?

To optimize paid SEM campaigns, businesses must continuously monitor and adjust their campaigns based on performance data. This can involve adjusting bid amounts, targeting new keywords, testing different ad copy, and optimizing landing pages. By making data-driven decisions, businesses can improve the performance of their paid SEM campaigns and achieve better ROI.