The internet is a vast universe, there are many ways to get clients and exposure. That being said, one of the most proven ways to generate quality leads for your business is through SEARCH ENGINE MARKETING, also known as SEM. With SEM, you are able to position your business in the prime real estate of where people go to look for your goods and services. Where do people go to look for goods and services? Well the short answer to that, is Google. With a properly optimized Google Adwords PPC campaign, you can increase traffic to your business’ website. Once you position in front of your customers at the peak of their curiosity gives you the opportunity to deliver the right information and offer. What makes you different? Why should they buy from you? And lastly, what are you willing to offer so that paid traffic successfully converts into paying customers. These are all questions we are our clients PRIOR to launching an enhanced Search Engine Marketing campaign.

In every campaign there is a cost of doing business for getting a visitor to your website. While that cost varies across all platforms and industries, one fact does not change: Retargeting your visitors is an absolute must and can be done for a fraction of the price. At hipeDIGITAL, we create our SEM campaigns based on the psychology behind the sale of your product or service. More often than not, especially in transactions with a longer research process, those visitors do not convert upon initially being introduced to your business. It is then up to us using our marketing skills to follow that person around the internet and re-target them with a proper message and visual. This builds credibility and trust as your company is already proving you know how to market. Knowing how to market and being seen builds trust with the customer because it shows that you are confident in your product! Now just put yourself in the buyers shoes and count how many times re-targeting advertising has worked on you. The answer is countless.