HOW TO FIND THE BEST MIAMI SEO AGENCY IN 2023
SEO, or search engine optimization, is crucial for the online success of businesses. In Miami, where the competition is fierce, it’s more important than ever to find the best SEO company to help you stand out. In this guide, we’ll walk you through the key steps to finding the perfect SEO partner for your business.
Here are some tips to help you find the best SEO company:
NEEDS ASSESMENT
The first step in finding the best SEO company in Miami is to understand your business goals and needs. What are your objectives for your website and online presence? How can SEO help you achieve those goals? Once you have a clear understanding of your needs, you can start looking for a company that can deliver the right services.hipeDIGITAL prides itself on our holistic approach to marketing and sales. As a digital marketing agency, it is easy to react and start talking about fancy technologies, products or services that can excite a business owner during a sales meeting. It is also very common for a business owner to ask us how much this stuff costs right off the bat. At hipeDIGITAL, we need to learn about your business, what’s been working and what are some of the business’ limitations and bottlenecks are before prescribing an end-to-end digital marketing strategy.
If you’re shopping around, an agency immediately pitching something fancy such as programattic advertising or social media ads without learning about your business should come as a red flag that here might be a one trick pony in the room. Let’s put it this way. If you only had 1 or 2 products to push as agency, wouldn’t you naturally be pushing those products to any and everyone you meet with? Just a little food for thought 🙂
CONTRACTS
NO CONTRACTS!!! As the non-agency agency, hipeDIGITAL takes a company approach to business. That means putting the client first as our best interest over sheer profits. Of course, we’d like to make money. In fact, we make plenty of it! The way we do that is that we put the business’ needs in front of our own. Any agency that locks you into an agreement immediatley grabs all of the leverage in the relationship and reduces the amount of pressure on them to perform. Will hipeDIGITAL offer longer-term contracts in the future? It’s possible. Sometimes it is necessary as a business to operate in that fashion. That being said, in our 4 years of existence we have yet to lock our clients into binding contracts.
RESEARCH THE COMPANY’S TRACK RECORD
Look for a company with a proven track record of delivering results. Check their portfolio and see if they have case studies or testimonials from previous clients.
INDUSTRY EXPERTISE
Choose an SEO company that specializes in your industry and has experience working with businesses like yours. No as a full service agency, we’ve specialized in helping anybody. That’s not to say that hipeDIGITAL does not have plans to niche down into a speciality niche that we will spill our ad dollars into. Will we always help all businesses? Most likely, but its no question that when it comes to scaling your agency, there are a number of ways that niching down to one industry helps make your life easier. From a client perspective, finding an agency that specializes in their niche or industry is comforting but it is by no means a guaruantee that their services will work. In fact, when it comes to a lof of digital services, there are a number of strategies that remain unchanged no matter what the industry.
TRANSPARENCY
A good SEO company should be transparent about their approach and methodologies. They should be able to explain their strategies in plain language and be open about their tactics. hipeDIGITAL gives you access to all of your citations, logins and backlink profiles. This way you know what’s getting done every month and have access to make any changes if need be.
ASK FOR REFERENCES
Ask for references from previous clients and reach out to them for feedback on their experience with the company. At hipeDIGITAL, we put our references right on our testimonials page. You can check our google reviews on our GMB profile and our video testimonials are on our website.
Everything we ask our partners and businesses that we work with to do, we do ourselves. Quite frankly, we’ve worked with some clinics who specialize in weight loss and anti-aging and haven’t had 1 video testimonial of either in over 2 or 3 years of working with them! If you can’t get video testimonials from your clients, you can have one of the most amazing marketing campaigns but lack of social proof will keep you from getting a ton of conversions. Get review for yourself and demand them from your vendors during your vetting process!
FOCUS ON COMMUNICATION AND COLLABORATION
A good SEO company should have open lines of communication and be willing to work closely with you to achieve your goals. Our customer service is A1. Once you work with hipeDIGITAL you’ll notice you can reach us day, night or weekend 🙂
INQUIRE ABOUT THEIR SEO PROCESS
Find out about the company’s process for measuring and reporting on results, and make sure it aligns with your expectations. Online reporting is key. We use this in our vetting process when hiring contractors to carry out some of our digital tasks.
CONSIDER PRICING
Look for a company that offers a fair price for their services and is upfront about their costs. Avoid companies that promise quick results for a low price, as these are often too good to be true. You get what you pay for, and if you think we’re expesnive, wait til you higher an amateur ;).
By following these tips, you can find a reputable and effective SEO company that can help you achieve your goals.
